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Marketing and Sponsorship

Reeling In A Big Catch: Bassmaster Announces New Sponsors Ahead Of New Season

The Bassmaster season starts this week with the Bassmaster Classic, fishing's Super Bowl. The season comes with a flurry of new sponsor announcements on the Bassmaster Elite Series, the highest competitive level on the tournament trail, including a new deal and the return of a longtime partner. The new sponsor is Rigid Industries, an Arizona-based company that designs and manufactures high-performance LED lighting. The connection with Rigid is that its LED lighting products are made to improve safety on boats, trucks and trailers. Rigid will title sponsor the March 21-24 tournament on Falcon Lake at Zapata, Texas. The bass-fishing series also has secured a renewal from Ramada Worldwide, which enters its sixth year as a supporting sponsor on the Bassmaster Elite Series. Ramada will title sponsor the April 18-21 event at Bull Shoals Lake in Arkansas. As a supporting sponsor, Ramada will have a presence at all eight Elite series tournaments this year. The season begins Thursday with the Bassmaster Classic in Tulsa, where the top fishermen will compete for $1.2M (Michael Smith, Staff Writer).

EXPECTING A CROWD: In Tulsa, Kelly Bostian wrote since Tulsa and Grand Lake O' the Cherokees "were announced as the 2013 venue people have been saying the 43rd Classic may be the biggest yet." More than 100,000 are "expected to filter through the Bassmaster Classic Outdoors EXPO presented by Dick's Sporting Goods at the Convention Center," and the weigh-in at the BOK Center is "expected to attract capacity crowds, especially Saturday and Sunday." There is no "admission fee; all events are free and open to the public." Brent Chapman, who was named '12 Bassmaster Angler of the Year, said, "This is the farthest north and west it's ever been held. I know I have 10 times the people coming to watch me as I normally do and, not just people coming to watch me, a lot of people are coming from Kansas, Nebraska, Missouri, Iowa, even Colorado because it's never been this close before" (TULSA WORLD, 2/17).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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