NFL Digital Media To Launch "Fan Pass" For Super Bowl XLVII Exclusives
NFL Digital Media next week will debut "Fan Pass," a behind-the-scenes look at Super Bowl XLVII featuring exclusive interviews, Google+ video hangouts and user-selected content via Twitter. Located at NFL.com/FanPass, the content initiative will cover the Super Bowl from a more entertainment-driven focus, including interviews with a variety of musicians and other celebrities. Additional Super Bowl-related content plans for NFL Digital Media in New Orleans include a live video show from "Radio Row," a dedicated game-related mobile app presented by league sponsor Verizon, a digital version of the 264-page official game program, a simulcast of NFL Network's coverage of the Jan. 29 Media Day, and a commercial-free Game Rewind of the contest available about 30 minutes after its conclusion. The league's digital efforts around the Feb. 3 Super Bowl are in addition to CBS and NFL.com's live streaming of the game.