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Volume 24 No. 160
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SBJ In-Depth: Sports Marketing - Digital

The digital media space offers a chance to connect with consumers on an individual level, but only when marketing is crafted to come across as authentic. Anything else could be lost in an increasingly cluttered marketplace. We’ll examine how agencies are using digital activations to reach the goals of their clients. In a space ripe with innovation, who is making the best use of these vibrant new platforms?

Publishing Date: Feb. 11 Ad Close: Jan. 28 Materials Close: Jan. 30. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or jtuttle@sportsbusinessjournal.com.