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Marketing and Sponsorship

Marketplace Roundup

In N.Y., Christian Red noted Nike co-Founder & Chair Phil Knight on Tuesday “hinted at a possible reunion" between the company and Lance Armstrong despite the company severing ties with the cyclist in the wake of a U.S. Anti-Doping Agency report. Knight said, "Never say never." Knight, when asked if he was waiting for an apology from Armstrong, said, "No, we don't have any plans. I don't know what he's going to say. ... The whole thing is sort of an unpleasant surprise" (NYDAILYNEWS.com, 1/16).

BEST FEET FORWARD
: MARKETING magazine’s John Reynolds reports the English FA is “undertaking an overhaul of its brand and is pushing the brand itself to the fore, in a move which coincides" with its 150th anniversary. The FA “wants to communicate and emphasize its brand values of ‘pride, passion and fans first’ and is thought to be undergoing a series of initiatives this year to promote the brand.” The NGB is “working with design agency Uniform on the project” (MARKETINGMAGAZINE.co.uk, 1/17).

TROPHY APPAREL: CBS' Nick Faldo has established his own brand called “Claret & Green,” and sold the first license to Bernette Textile for the design of a new line of clothing. Bernette’s line will incorporate a “Claret & Green” crest. Faldo and Bernette President Jeffrey Siskind will launch the brand at next week's PGA Merchandise Show in Orlando. The move comes as Faldo is launching the Faldo Series Academy, a full-time residential school for youth golfers in Arizona; and a line of custom clubs with clubmaker David Edel (Wade Media Management).

TRASH TALK: Clear Channel Outdoor has “put up billboards on I-93 north on the Medford/Stoneham line and on I-495 in Lawrence that are surely going to get some attention in Baltimore.” The billboards promote this Sunday's Ravens-Patriots AFC Championship game as Ravens LB Ray Lewis' "retirement party" (BOSTON GLOBE, 1/17).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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