SBJ In-Depth: Winter Olympics – One Year Out
With one year remaining before Sochi plays host to the Winter Olympic Games, we’ll provide an update on how preparations are going, whether it’s with facility construction in Russia or marketing plans among Olympic sponsors. We’ll look at the level of buzz that’s building for the event and highlight some of the athletes who could emerge as marketing stars when the Games unfold. What efforts are going into making this a memorable event?
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