Menu
Marketing and Sponsorship

Super Bowl Ads: Water-Enhancer MiO Making Debut; Images From "Walking Dead" Ad Leaked

Kraft yesterday announced that its water-enhancer brand MiO will debut a 30-second commercial during the third quarter of Super Bowl XLVII (Kraft). AD AGE's E.J. Schultz noted MiO was launched in '11 as the "first nationally marketed 'liquid water enhancer' and has found immediate success." Sales are on pace to "at least double this year" to more than $200M. Kraft last year "shifted Mio creative duties to WPP's Taxi from Dentsu's McGarryBowen." Kraft did not "immediately confirm which agency has been assigned the Super Bowl spot" (ADAGE.com, 1/9). Meanwhile, BUSINESS INSIDER's Laura Stampler noted not "much" is known about a debut Super Bowl debut ad for AMC's "The Walking Dead" TV show. But actor Norman Reedus has been "tweeting out costumes and scenes from the set while the cast has been shooting ... complete with dead zombies with arrows coming out of their heads." Stampler wrote the Super Bowl is a "family friendly game and ads can get axed for being too sexual or violent, so it will be interesting to see how 'The Walking Dead' toes the line" (BUSINESSINSIDER.com, 1/8).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/01/10/Marketing-and-Sponsorship/SB-Ads.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/01/10/Marketing-and-Sponsorship/SB-Ads.aspx

CLOSE