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Volume 24 No. 157

Research and Ratings

ESPN’s overnight rating for Texas’ comeback victory over Oregon State topped all college bowl games over the weekend. The Valero Alamo Bowl from 6:45-10:15pm on Saturday earned a 4.3 overnight, down 4% from the Baylor-Washington matchup last year, which aired on a Thursday night. ESPN also earned a 3.4 overnight for the Syracuse-West Virginia New Era Pinstripe Bowl on Saturday afternoon, up 62% from the Rutgers-Iowa State matchup last year, which aired on a Friday afternoon. Meanwhile, CBS earned a 1.6 overnight for the Kentucky-Louisville men’s basketball game from 4:00-6:15pm on Saturday, down 16% from last year.

The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RAT.
"ESPN Sports Saturday"
12/29
ABC
4:00-6:00pm
0.7
"75 Years of March Madness: Behind the Mic"
12/29
CBS
2:00-3:00pm
0.5
"75 Years of March Madness: A Coach's Perspective"
12/29
CBS
3:00-4:00pm
0.5
NCAA Basketball: Kentucky-Louisville
12/29
CBS
4:00-6:15pm
1.6
Red Bull Signature Series
12/29
NBC
2:00-4:00pm
0.5
Tyco Golf Skills Challenge
12/29
NBC
4:00-6:00pm
0.7
"The NFL Today"
12/30
CBS
12:00-1:00pm
2.8
"NFL on CBS": Texans-Colts (64%)
12/30
CBS
1:00-4:15pm
11.1
"NFL on CBS": (regional)
12/30
CBS
4:15-7:30pm
8.1
"Fox NFL Sunday"
12/30
Fox
12:00-1:00pm
3.8
"NFL on Fox" (regional)
12/30
Fox
1:00-4:15pm
10.8
"NFL on Fox" Packers-Vikings (82%)
12/30
Fox
4:15-7:30pm
16.4
PGA Tour Year-in-Review
12/30
NBC
3:00-4:00pm
0.2
Tyco Golf Skills Challenge
12/30
NBC
4:00-6:00pm
0.5
"Football Night in America"
12/30
NBC
7:30-8:15pm
5.5
"Sunday Night Football": Cowboys-Redskins
12/30
NBC
8:30-11:30pm
18.3