ATP World Tour Launches New Global Campaign As '13 Season Gets Under Way
The ATP this week is launching a new global promotional campaign to be featured throughout the ’13 ATP World Tour season, which begins with tournaments in Chennai, India; Doha, Qatar; and Brisbane, Australia. The multi-million dollar campaign features more than 70 players, including established players such as Novak Djokovic, Roger Federer, Andy Murray and Rafael Nadal, and next-generation players including Milos Raonic and Kei Nishikori. The campaign was created as a central resource for all 62 tournaments, and will feature backdrops from the host cities on the tour. The campaign, which was developed with London-based agency The Big Shot, will include a 30-second TV spot, player vignettes, print ads, posters, billboards, and web and mobile treatments (ATP).