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In Baltimore, Jill Rosen noted the NFL has "introduced a collectible it's calling the Keepr" that allows people to plug into their computer and "revel in 45 minutes" of photos, interviews and stats of some NFL legends. The NFL has Keeprs for Johnny Unitas, Mike Ditka, Sonny Jurgensen, Howie Long, Joe Montana, Walter Payton, Deion Sanders, Phil Simms, Roger Staubach and Franco Harris. They cost $59.95 each, and some proceeds "will benefit the NFL Player Care Foundation and other non-profits that help retired NFL players through medical and financial hardships" (BALTIMORESUN.com, 12/24).

TWITTER WARS: AWFUL ANNOUNCING's Matt Yoder reported ESPN's Michael Smith and NFL Network's Dave Dameshek "became involved in a holiday slugfest over Dameshek's insinuation that 'Numbers Never Lie' stole the animations bits of the 'N if L.'" Yoder wrote it was "one of the better waged Twitter fights we've seen" (AWFULANNOUNCING.com, 12/24).

NEW ADDITION: In Charlotte, Mark Washburn notes CBS Radio's WBCN-AM next Wednesday will "drop its talk-show format and carry the lineup of the new CBS Sports Radio." It will "be a sister station" to WFNZ-AM. Operations Manager D.J. Stout said that the new station "will complement rather than compete with WFNZ" (CHARLOTTE OBSERVER, 12/28).

PUT ON HOLD: CABLEFAX DAILY reported Common Sense Media "called for a moratorium on violent video game ads during professional and college sports broadcasts." ESPN said that it has "worked with advertisers" since last Friday to "respond appropriately." Fox Sports "declined to comment, and other nets didn't respond by deadline" (CABLEFAX DAILY, 12/26).

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

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