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Engine Failure: Showtime Not Renewing "Inside NASCAR" After Three Seasons

Showtime has opted not to renew its deal for “Inside NASCAR,” bringing an end to the show’s three-year run on the premium cable channel. NASCAR, which produces the show, has begun searching for a new partner. The studio-based show resembles Showtime’s “Inside the NFL” with behind-the-scenes footage and high-quality features. Showtime did not respond to requests for comment. The channel promoted the show heavily, even buying a race entitlement in '10 and '11 for the Showtime Southern 500, but NASCAR Managing Dir of Productions & Programming Tally Hair said Showtime decided to discontinue the show because its programming strategy changed. Hair: “We’re very proud of the show and believe in the franchise. We believe there is a home for it with the right partner.” Hair added that NASCAR will speak with other premium pay channels like HBO and also will explore partnerships with more traditional cable channels. He added, “We want to build a huge and great partnership with a partner who can really promote the show. It’s all about reaching the fans.” He said it will continue to be a premium show with high-end production and a format that offers exclusive behind-the-scenes content and features. Hair said, “The show really hit its stride in ‘12 from a flow standpoint and talent standpoint. We think it’s a great benchmark. We’ll look at it and say, ‘How can we improve this? Is there a way to reach a younger fanbase?’ We’re constantly looking at that stuff. The partner, whoever we go with, is going to dictate that as well.”

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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