NeuLion, which supports digital video streaming efforts of numerous pro and college entities including the NFL and NBA, has partnered with WWE to support the live stream Saturday night of the Rolling Stones' concert at Prudential Center. The effort for NeuLion represents what the company hopes will be the beginning of a significant expansion from its core expertise in sports to music and other live entertainment events. "We're definitely hoping this concert opens new markets for us, since we see a lot of skills that easily cross over," said NeuLion Exec VP Chris Wagner, whose first rock concert he attended was the Rolling Stones on their Some Girls tour in '78. "All things we do in terms of multi-platform content delivery we think cross over very well to music, particularly given all the changes in that industry's business model." The company is now in the midst of reaching out to various promoters, artists, management representatives and venue operators in search of more music-based streaming efforts. The $39.99 PPV event will be available on a large array of computer, tablet and smartphone devices and be accessible to purchasers on an on-demand basis for 30 days following the concert.
