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Running With The Bulls: MiLB Team Creates Promo Centered Around Top Prospect

The Triple-A International League Durham Bulls are rolling out a unique ticket promotion for the ’13 season around a player who may not even take one at-bat in the team’s uniform. The Bulls are the top farm team for the Rays, who acquired ’12 Minor League Player of the Year Wil Myers earlier this week in a trade that sent Ps James Shields and Wade Davis to the Royals. Bulls Dir of Marketing Scott Carter said he wanted to “strike while the iron was hot” in the aftermath of the trade, so the team created the “Wil He, Won’t He?” campaign. The promotion centers on whether Myers will spend next season playing for the Rays or Bulls. The $24 package includes tickets to games on Opening Day, July 4 and Fan Appreciation Day at the end of the year. Fans will receive an extra game for free if Myers earns a spot on the Rays’ roster during Spring Training and is not in Durham on Opening Day. “It’s got an incredibly long shelf life because it only gets more interesting as Spring Training progresses,” Carter said. “As he does well or doesn't, everybody who’s purchased that package will have a vested interest into what happens.” Bulls Premium Ticket Sales Manager Eli Starkey said the team already has gotten “great feedback” for the promo. Starkey: “If he’s here, you get to see great baseball. If he’s not, you’re still going to see great baseball.”

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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