Menu
Marketing and Sponsorship

Tiger Woods' World Challenge "Very Viable" Despite Lack Of Title Sponsor, Decreased Purse

The World Challenge charitable golf tournament may have lost its title sponsor, and the purse has gone from $5M to $4M this year, but Tiger Woods Foundation President & CEO Greg McLaughlin "believes the future of the tournament is fine," according to Jill Painter of the L.A. DAILY NEWS. McLaughlin said, "(It's) very viable. Absolutely. We're hopeful to have something (for the title sponsor) wrapped up much sooner." Painter notes despite the lower purse, "five of the top 10 ranked players in the world are here." Target and Chevron "have been past sponsors, but Chevron didn't continue with sponsorship for this year's tournament." McLaughlin said, "We got very close a couple times this year, and we were disappointed we weren't able to secure a title sponsor. We had one that fell apart at the 11th hour. Northwestern Mutual had been a five-plus year sponsor, and we went to them and they were kind enough to be the presenting sponsor. We were grateful." McLaughlin added that Tiger Woods is "covering the shortfall for the event." This tournament was the "impetus for the first Tiger Woods Learning Center in Anaheim, and Woods has donated his prize money to his foundation." McLaughlin "has meetings with corporations this week with the idea that he can secure a title sponsor early on for next year" (L.A. DAILY NEWS, 11/30).

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/11/30/Marketing-and-Sponsorship/Woods-Tourney.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/11/30/Marketing-and-Sponsorship/Woods-Tourney.aspx

CLOSE