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Volume 24 No. 137
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Media Notes

USA TODAY’s Michael Hiestand cites data from The Marketing Arm’s Davie-Brown Index showing that Fox' Erin Andrews is the “biggest trend-setter” among prominent on-air NFL TV types, while the “best-known” is Fox' Terry Bradshaw. The “least-known” is ESPN’s Kirk Herbstreit and the “most-trusted” is NBC's Tony Dungy.  About 83.3% of those surveyed “can identify Bradshaw, compared to 20.6% for Herbstreit.” Respondents who can identify the celebs “are then asked if they would trust them, would be influenced by them or aspire to live their lives.” In that category Dungy “leads across the board” (USA TODAY, 11/16).

TOUCHY FEELY: In Milwaukee, Duane Dudek noted Packers QB Aaron Rodgers has "complained that CBS unfairly edited his remarks regarding dirty play and the bounty scandal in his recent profile on '60 Minutes.'" In a statement, CBS News Chair and "60 Minutes" Exec Producer Jeff Fager said the net "obviously got it right when we reported that [Rodgers] tends to be overly sensitive." Dudek added in response to Rodgers' complaints, CBS has "released what it says is an unedited transcript of Scott Pelley's Q&A with Rodgers on the topics of dirty play and bounties" (, 11/15).

FILM STUDY: YAHOO SPORTS’ Doug Farrar examined NFL Films and asked if its “creed of ‘Story First’ [is] still relevant in an age where media is so much more prevalent and disposable,” and does the NFL “realize the value in the longer narrative?” NFL Films execs “believe that there's still a realistic and robust future for true storytelling in the middle of the media churn.” NFL Films Senior Producer Todd Schmidt said, "This place is fueled by people who have a tremendous passion for the game. Not necessarily for the numbers, but for the mythology and what the game means in our hearts.” But Farrar still wondered in an NFL that has become a “for-profit enterprise above all, how feasible and realistic is it to assume that those dramas, as compelling as they may be, will be seen as worthwhile by the NFL?” (, 11/15).

MAKING WAVES: TOM TAYLOR NOW reports CBS Radio in Seattle "will ditch progressive talk" on KPTK-AM and make it part of its new CBS Sports Radio Network chain. The switch will give the greater Seattle market four sports talk radio stations (TOM TAYLOR NOW, 11/16 issue).