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Marketing and Sponsorship

NBA, Adidas Unveil New "BIG Color" Monochromatic Christmas Day Uniforms

The NBA and adidas on Monday unveiled the special "BIG Color" uniforms for all 10 teams playing on Christmas Day, commemorating 65 years of NBA games on Dec. 25. The uniforms feature a monochromatic color scheme with solid color team logos, names and numbers framed with minimal accent color. The uniforms are part of the adidas Winter Court Collection, which will be available for purchase at NBAStore.com, the NBA Store in N.Y., Champs Sports and team retailers tomorrow (NBA). CBSSPORTS.com’s Matt Moore wrote the Jazz uniform “isn't that much different from the feel of their normal dark blues.” The green outline is so dark it looks "blue-on-blue.” Meanwhile, the Lakers' “clean white look is fantastic, and that one's sure to be popular.” But the Thunder's “terrible color scheme somehow looks worse here,” and the Spurs' jerseys are “just depressing." The Nets' jersey is “obviously the best, but that's likely just because I think black is the coolest color, ever.” The Heat, Grizzlies, Pacers and Bulls “all look sharp as well,” and the “more defined colors look nice" (CBSSPORTS.com, 11/13). CBS Sports Network's Doug Gottlieb said of the uniforms, "My only point of contention would be that they're all kind of the same thing. Brooklyn's are all black with the white numbers. The Heat are all red, they're all kind of the same running theme and I wish we could change it up just a little bit" ("Lead Off," CBS Sports Network, 11/12).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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