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Marketing and Sponsorship

Marketplace Roundup

In Ft. Worth, Barry Shlachter reported eight companies have "expressed interest in naming rights" for the NASCAR Sprint Cup Series race in April at Texas Motor Speedway. TMS Sales Dir Devron Jeffers said that each company sent execs to the track last Friday "to get an up-close look at what NASCAR means to fans." The TMS staff started by "making face-to-face pitches to more than 70 companies after Samsung announced it was waving the checkered flag" on its sponsorship of the Samsung Mobile 500 (FT. WORTH STAR-TELEGRAM, 11/3).

TEE TO GREEN: The WGC-HSBC Champions event will become part of the PGA Tour's FedExCup schedule. The money earned at the event will count as official money on the PGA Tour. In addition, HSBC revealed it will extend its title sponsorship of the HSBC Champions for three additional years through '15 (PGA Tour).

WIZARDS' POTION: In DC, Sarah Kogod noted the Wizards are "advertising a drink promotion they’re calling a 'Bar Tour,' where packages starting at $25 gets you a game ticket and $2 Budweiser products to enjoy during your pre-game celebrations." The ads feature G Bradley Beal, the "only team member who isn’t of legal drinking age." The ad was created by TiqIQ and there was an "oversight in the approval process between the team and the ticket company" (WASHINGTONPOST.com, 11/2).

RISING ITS PROFILE: The NLL and entertainment marketing firm UEG today will announce a strategic marketing partnership. UEG will pursue brand, media, and entertainment opportunities for the league's players and teams. It also will oversee all brand activations, develop interactive experiences, and create a larger TV and digital presence for the league. This will involve pitching NLL assets to filmmakers, TV producers and other entertainment industry decision makers. UEG has offices in N.Y., L.A., Dallas and London, with a client roster that includes Frito-Lay, Procter & Gamble and AT&T. IMG will continue to handle sponsorships and TV contract negotiations for the NLL (Preston Bounds, THE DAILY).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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