Menu
NBA Season Preview

Blake Griffin Travels Back In Time During Latest Ad Campaign For Kia Motors

Clippers F Blake Griffin is featured in a series of five 30-second commercials for Kia Motors' latest TV ad campaign that depict Griffin during various years. The first two spots -- titled "Free Throw" (circa '95) and "Football" (circa '97) -- began running yesterday, while the remaining three spots are scheduled to roll out throughout the NBA season. The campaign was created by Kia's agency of record, David&Goliath. In addition to the TV spots, Griffin will have a presence on all Kia social and digital platforms including Facebook, YouTube and Kia.com (NBA). In N.Y., Stuart Elliott noted Griffin in the campaign "drives a Kia Optima sedan as if it were a time machine." The spots feature Griffin "using the Uvo voice-activated entertainment and information system inside his Kia Optima to send him back to different years from 1995 to the early 2000s." In each commercial Griffin "meets a young actor playing a younger version of himself." For the first spot, Griffin "asks to go back to 1995 and Uvo summons up the song 'This Is How We Do It' from that year." He meets up with a "version of himself who, based on his birth date in 1989, is about 6 years old." Kia Motors America Exec VP/Marketing & Communications Michael Sprague said that Griffin's family "provided images of him as a child to make it easier to cast the children in the commercials." Kia also announced it would "return as a Super Bowl sponsor, buying time during Super Bowl XLVII on Feb. 3, 2013." While Sprague "declined to talk about what the Super Bowl spot will be about, he did rule out a couple of possibilities." He said that it "will not be a commercial featuring Mr. Griffin ... nor, as of now, will it be a spot with the popular hip-hop hamster characters for the Kia Soul" (NYTIMES.com, 10/29).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/10/30/NBA-Season-Preview/Blake-Kia.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/10/30/NBA-Season-Preview/Blake-Kia.aspx

CLOSE