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SBD/October 26, 2012/Marketing and Sponsorship
World Series Marketing Notes: Chevy Launches Comprehensive Activation Plan
MLB auto sponsor Chevrolet this weekend will light up the Palms Building, located across from Comerica Park, with a digital car-themed projection, part of a comprehensive activation plan for the company. Chevy also is sponsoring the World Series MVP trophy, the Roberto Clemente Award for c...