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Volume 24 No. 159

Research and Ratings

A majority of execs feel that the overall sponsorship spend in sports over the next 12 months will be up compared to the previous year, according to results of a Turnkey Sports Poll conducted in September. Forty-six percent of sports execs felt the spend would be up less than 5%, while 25% of respondents said the overall spend would be up more than 5%. Another 14% felt there would be no change, while a combined 13% felt there would be some sort of decline (Turnkey Sports Poll).

Compared to the previous 12 months, what are your expectations
for the overall sponsorship spend in sports in the next 12 months?
Up less than 5%
Up more than 5%
No change
Down less than 5%
Down more than 5%
Not sure/No response