Hoop It Up: NBA TV Debuting New Studio Set This Season
NBA Digital this season is debuting a new studio set for NBA TV and substantially redesigned versions of NBA.com both online and on mobile. The new 5,000-square-foot studio set features a half-court demonstration area, regulation basketball hoop and 13 monitors including a 65-inch touchscreen. NBA.com, meanwhile, has been reworked to feature a much more video-centric content presentation led by six video windows on the main home page without redirection to a second page, as well as a reworked overall navigation structure. The new mobile version of NBA.com features a similar video-first orientation and rebuilt team sites that mirror the league destination. "We think this structure sets us up for continued growth and ties all together much better," said NBA Digitl Senior VP & GM Christina Miller. "We're looking for a more seamless approach where all the platforms tie together in one unified, powerful brand, and these steps definitely further that." NBA.com page views last season were up 23% from the '10-11 season to 5.3 billion, unique visitors were up 21% to an average of 7.7 million per day, and video streams were up 71% to 2.4 billion.