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Marketing and Sponsorship

Cardinals See Spike In Fanatics.com Merch Sales, Social Media Metrics With Playoff Run

The Cardinals "are the third-best selling MLB team" on Fanatics.com behind the Yankees and Tigers, according to the website's figures cited by Joe Holleman of the ST. LOUIS POST-DISPATCH. The Cardinals "have the biggest jump in sales among all MLB teams" at 162% from the first week of October to the second week of the month. The jersey of Cardinals 3B David Freese "is No. 5 among all jerseys in sales" behind Yankees SS Derek Jeter, Tigers 3B Miguel Cabrera, Giants C Buster Posey and Braves 3B Chipper Jones (STLTODAY.com, 10/16). Cardinals PR & Civic Affairs Dir Ron Watermon said the team's social media accounts have experienced an "explosion" of growth during the postseason. In St. Louis, Matthew Hibbard notes the team has "added more than 12,000 new fans" to its Facebook page since Oct. 8. The Cardinals also have added "more than 14,000" Twitter followers. Watermon said that the team's Instagram account has grown 427% "from 980 followers on Sept. 18 to 5,162 followers" (BIZJOURNALS.com, 10/15). 

YOUR NAME HERE: In Detroit, Bill Shea cites data from sponsorship measurement firm Front Row Analytics showing that Dallas-based Comerica Bank "potentially will reap $22.1 million worth of local and national broadcast media marketing exposure value from Detroit Tigers playoff games at Comerica Park." Front Row Senior VP Eric Smallwood said that the value is "calculated by examining all of the bank's signage at the ballpark, which includes the foul poles, scoreboard, upper fascia and elsewhere, along with verbal mentions by TBS, Fox and MLB Network broadcasters and images on broadcasts." Shea notes the $22.1M is "if the Tigers play the maximum number of home games through the World Series" (CRAINSDETROIT.com, 10/16).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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