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Marketing and Sponsorship

Wheels & Deals: NASCAR Debuts Summit For Small-Business Owners

In Charlotte, Caroline McMillan reports NASCAR debuted its first “Business Series” last night in an effort to “connect small-business owners with some of the sport’s official partners.” Official NASCAR partners, such as “Bank of America, Office Depot, Nationwide Insurance, Sprint and UPS, attended the inaugural event, held at the NASCAR Hall of Fame and presented by Bank of America.” Each partner “offered a session on what services and products they can offer to small businesses.” Speakers included former team owner and current ESPN NASCAR analyst Ray Evernham; Small Business Network President Jim Blasingame and Bank of America Merrill Lynch Credit Products Exec for Global Commercial Banking John Daniels (CHARLOTTE OBSERVER, 10/11).

MADE IN THE USA: SPORTING NEWS’ Bob Pockrass noted Charlotte Motor Speedway “hopes that a new emphasis on selling merchandise made in the United States will prove worthwhile in a business where most products come from overseas and most of its customers are known for their patriotism.” SMI President & COO Marcus Smith, whose company owns CMS, said that he “directed his staff to order as much SMI Properties merchandise as possible that is made in the United States.” The CMS gift shop has a “Made in the USA” section. Smith started the project “two years ago and began selling the merchandise earlier this year at CMS.” The program has “expanded to other SMI tracks” (SPORTINGNEWS.com, 10/10).

DANICAR: SEGA of America, Mattel and Hot Wheels announced a cross-platform partnership for the upcoming release of “Sonic & All-Stars Racing Transformed” featuring NASCAR driver Danica Patrick. Video game players who choose to race as Patrick will be able to drive a custom transforming electric green Hot Wheels vehicle called the “Danicar,” which also will be available as a diecast vehicle this holiday season with purchase of "Sonic & All-Stars Racing Transformed" at select retailers (SEGA/Hot Wheels/Mattel).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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