Menu
Marketing and Sponsorship

Under Armour Unveils Military-Inspired College Football Uniforms For Several Schools

The Univ. of South Carolina football team on Saturday during its game against LSU "will debut a new uniform from Under Armour, dubbed a 'Battle' uniform by the apparel company that provides all of the school's athletic gear," according to Josh Kendall of the Columbia STATE. South Carolina coach Steve Spurrier said, "It looks pretty good. We showed it to the players, and they like it. Of course, they like anything a little different and fancy." The new uniforms "include gray jerseys and gray camouflage pants" (Columbia STATE, 10/9). Meanwhile, in Boston, Matt Pepin noted Boston College will "wear a special alternate uniform" for its Oct. 27 game against the Univ. of Maryland "as part of Under Armour's participation in the Wounded Warrior Project." The uniforms "feature an American flag theme on the jerseys, helmets, gloves and cleats." A "'core value declaration' such as 'honor' or 'courage' will be printed on the back of the jerseys instead" of players' names. After the game, the jerseys "will be auctioned ... and the proceeds will go to the WWP." BC is "one of two schools chosen to wear the patriotic uniforms." The Univ. of Hawaii also will "wear Under Armour Freedom Initiative uniforms" on Nov. 24 for a game against UNLV (BOSTON.com, 10/8). UH after the game also will "auction off the uniforms" on its website, with "100 percent of the proceeds going" to the Wounded Warrior Project (STARADVERTISER.com, 10/9).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/10/10/Marketing-and-Sponsorship/College-Unis.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/10/10/Marketing-and-Sponsorship/College-Unis.aspx

CLOSE