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Leagues and Governing Bodies

MLBAM Claims Initial Adoption Rates Of Passport Ticket Delivery Above Expectations

MLBAM said during the final two weeks of the regular season 1,500 people opted for ticket delivery via Apple's new Passbook mobile delivery system, with initial adoption rates far above company expectations. Apple created Passbook in its new iOS 6 mobile operating system as a central portal for users to store boarding passes, event tickets, brand loyalty programs and other similar materials, with relevant items automatically uploaded to iPhone and iPod Touch lock screens at the appropriate time and place using geolocation. The 1,500 ticket deliveries through Passbook represented 12% of the online ticket sales at MLB.com in that period for the Giants, Mets, Royals and Red Sox, the four clubs that initially offered mobile ticketing through Passbook. "The early adoption rates were fairly shocking and speaks to how quickly the technology has been accepted by fans," said MLBAM VP/Communications Matt Gould. Overall, MLBAM this season saw nearly 70% of MLB.com ticket purchasers choose some type of digital delivery as opposed to a traditional ticket stub, up from 45% in '11. The percentage is expected to grow to 90% next season. Meanwhile, a recent ranking by Business Insider found MLBAM to be the eighth most valuable private technology company in the world according to a recent ranking by Business Insider. The list placed a valuation of $3.1B on baseball's digital arm. Chinese e-commerce company Alibaba topped the list with an estimated value of $40B. Vox Media, parent of SB Nation, ranked 100th at $140M.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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