Lucas Oil Motocross Series Sees Gains In Both Attendance, TV Viewers
The Lucas Oil Motocross series saw both spectator attendance and TV viewership increase for its '12 season, which ended Sept. 9. Total attendance was 249,000, up 5% from 236,530 in '11. NBC Sports Network averaged 156,000 viewers over 17 live race broadcasts, up 15% from an average of 136,000 viewers per show last year. Fuel TV, which showed 12 race broadcasts, averaged 98,000 viewers, which was up 51% from the 50,000 viewers it averaged in '11. In addition to seeing increases in spectators and viewers, the series saw its total page views rise 41% to 5.1 million.