NFL Digital Media To Unveil "Thursday Night Football Xtra" During Giants-Panthers
NFL Digital Media tonight will introduce its new second-screen mobile experience "Thursday Night Football Xtra," designed to tie into the NFL Network's coverage of Thursday night games. Slated to be available for the iPhone, iPad and Verizon Android users, the application includes live, in-game sideline commentary from Solomon Wilcots for tablet users, social media integration, behind-the-scenes video, an interactive game in which users predict upcoming plays, trivia contests and other material. State Farm has signed on as an initial advertiser. "We want to bring our viewers closer to the game, and take full advantage of all the prevailing industry and behavioral trends around mobile device usage while watching a game," said NFL Mobile GM Manish Jha. For Apple iOS users, "Thursday Night Football Xtra" will be available through the league's primary mobile application, "NFL '12," while existing primarily as a stand-alone product for the Android platform.