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Volume 24 No. 158
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Seahawks QB Russell Wilson Stars In New Levi's TV Spot "Go Forth"

Seahawks rookie QB Russell Wilson is appearing in a new Levi's TV ad entitled "Go Forth," in which he "talks about his life and journey," according to Nick Eaton of Wilson "shares about the perseverance, perspective and purpose he learned from his father," who died the night he was picked in the '10 MLB draft. The ad will run on ESPN, ESPN2 and ABC "beginning now until the end of September," including during next week's Packers-Seahawks "MNF" game (, 9/19).'s Rick Chandler wrote Levi’s has "found possibly the perfect spokesman" in Wilson. It is "rare that you see something sports related that’s as informative, inspiring and moving on television, let alone in a commercial" (, 9/19).

THE LONG BALL: In DC, Sarah Kogod noted when Redskins long snapper Nick Sundberg “kept playing after breaking his arm during the Redskins’ season opener, he solidified his reputation as the toughest long snapper in the league.” Sundberg “decided to ride the wave,” and is now selling T-shirts. They can be found at and feature phrases such as, “One arm, no problem” and ”My long snapper is tougher than your long snapper” (, 9/17).

CAPPED OFF: In San Jose, Cam Inman reports 49ers QB Alex Smith will be fined $15,000 by the NFL if he wears an MLB Giants cap like the one he often wore "to last season's postgame news conferences.” The Giants cap “constitutes non-sponsored gear, and players must abide by the NFL's dress code before, during and after games ‘when visible to the stadium and television audience.’" Smith has “not worn his black Giants cap after either of the 49ers' two wins this season” (SAN JOSE MERCURY NEWS, 9/20).

STAYING HYDRATED: WAT-AAH!, a water line aimed at kids and teens, extended its partnership with Saints WR Marques Colston. Louisiana-based Rouses Supermarkets this month will unveil a limited-edition bottle of WAT-AAH! #12, with proceeds to benefit AMIkids (THE DAILY).