Menu
Marketing and Sponsorship

Orioles Merchandise Flying Off The Shelves Amid First Winning Season Since '97

The Orioles are currently tied for first place in the AL East, and sales of the team's merchandise "are skyrocketing," according to data provided by online retailer Fanatics.com and cited by Darren Rovell of ESPN.com. Only the Yankees and Giants "have sold more gear than the Orioles in September." The team "jumped from the 14th spot in August to No. 3, having sold 40 percent more merchandise in the first half of September than in the entire month of August." Sales of the team's official New Era cap are up 102%, making it the "seventh-most popular team" in MLB. Fanatics added that 67% of people "who purchased Orioles gear from their website came from outside the state of Maryland." Rovell noted not only has the team's performance "jump-started sales," it also comes from the fact the Orioles "decided to wear retro all of the time." Orioles Communications Dir Greg Bader said that "so many people are now wearing the team's apparel that 'you can't go a few feet in downtown without seeing Orioles gear'" (ESPN.com, 9/18).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/09/19/Marketing-and-Sponsorship/Orioles.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/09/19/Marketing-and-Sponsorship/Orioles.aspx

CLOSE