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MLBAM's Bowman Talks Live Streaming And Future Of Doing So In Local Markets

MLBAM CEO Bob Bowman spoke with FORBES' Mike Ozanian on a variety of topics, including the rising trend of live-streaming games and events. Bowman said, "People didn't do live events eight years ago when we started streaming, or even seven years ago, six years ago. ... Video is now one of the greatest things going on in digital media. ... We have a great partnership with ESPN and a great partnership with our friends at Turner and March Madness. We're grateful for those, but rather than trying to build it themselves, it's probably easier just to buy it. ... Given our choice of technology between build or buy, we'd rather buy. It's easier, it's cheaper, it's more reliable. It's just that so often, because the commissioner had so much vision, we were first or nearly first to arrive. We may have not been the smartest, we may have not been the best ... but we were probably there among the very first and so we had to build a lot of stuff." Ozanian noted, "There are three Major League Baseball teams that do some live streaming in-market, but it's a touchy situation because of Major League Baseball's national TV deals with the networks and ESPN." He asked, "Do you think there's room to add more teams to this without sacrificing or endangering Major League Baseball's national TV revenue?" Bowman responded there is "for sure" room to grow, and YES Network's streaming is "the model we want to try and follow." Bowman: "No league is really doing in-market streaming. So baseball with only three teams is still far ahead of all the other leagues." He added, the "reason I think it will continue to evolve and happen is that if we don't figure out a way to serve these fans, capture it, measure it, reward those who need to be rewarded, whether if it's cable operators or RSNs like YES, the fans will" (FORBES.com, 9/3).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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