SBJ In-Depth: Sponsorship
As the sports sponsorship market builds strength, marketers face the challenge of how best to distribute their investments, especially with so many media platforms and activation options in play. Creativity is at an all-time high as properties work more closely with sponsors and agencies to develop strategies that can reach short- and long-term goals. In this issue, SportsBusiness Journal will highlight some of the innovative partnerships that have hit the mark?
Publishing Date: Oct. 1 Ad Close: Sept. 17 Materials Close: Sept. 19. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or firstname.lastname@example.org.