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Corona Celebrating Football Season With Promotion Featuring ESPN's Jon Gruden

Top-selling import beer brand Corona is celebrating the launch of the football season with a "Find Your Beach For The Game" promotion featuring ESPN "MNF" analyst Jon Gruden. A sweepstakes offering a trip to one of Gruden's top football destinations is offered. The contest can be entered via text message or a Facebook page, where webisodes will highlight Gruden’s top gameday beaches. Support includes POS and on-premise displays, along with radio and digital ads on sites including ESPN, Hulu, CBS Sports and Fox Sports. Corona has been a sponsor of "MNF" for the past two seasons, including having a logo on the "MNF" bus. A personal services contract with Gruden was added for this year’s campaign. Scout Sports & Entertainment negotiated the deal for Corona.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

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On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

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