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Marketing and Sponsorship

Marketplace Roundup

ESPN.com's Darren Rovell noted the LSU football team's dismissal of CB Tyrann Mathieu last Friday will affect "shops in Louisiana that have made some nice money off the man they call the Honey Badger." Many stores that sell LSU gear "haven't received their Nike shipment yet," but Mathieu's No. 7 "was one of three numbers the company is producing on the advice of the school's athletic department." Nike "does not reveal how many jerseys it makes of each number and often doesn't even tell retailers how many they will be getting of each." LSU Associate AD & SID Michael Bonnette said that Friday was the "highest traffic day in more than four years on the school's official athletic website." Rovell noted it was higher "than the day of the national title game in January" (ESPN.com, 8/11).

SPIKE IN INTEREST: The MILWAUKEE BUSINESS JOURNAL's Rich Kirchen notes as GMR Marketing was retained by Northwestern Mutual to handle the company’s NCAA sponsorship, the first “non-March Madness event Northwestern Mutual and GMR are targeting is the Division I women’s volleyball championship in December in Louisville, Ky.” GMR Senior VP/Client Management Steve Dupee said that beyond the top 10 non-March Madness championships, the marketing firm will “create ‘activation kits’ for local financial representatives to set up hospitality sites at less high-profile sports and Division II and Division III championships” (MILWAUKEE BUSINESS JOURNAL, 8/10 issue).

RUMOR HAS IT: BOXINGSCENE.com's Rick Reeno noted Manny Pacquiao's publicist Fred Sternburg "has denied the information contained in a recently published report on MMA Weekly, where UFC President Dana White stated that sportswear giant Nike had dropped Pacquiao in favor of starting a multi-year relationship with UFC champion Jon Jones." Sternburg said, "It's 100% false. The relationship between Manny and Nike has never been better" (BOXINGSCENE.com, 8/13).

CONFLICT OF INTEREST? In N.Y., Phil Mushnick wrote ESPN's new "Monday Night Football" campaign starring Cowboys Owner Jerry Jones will "further compromise what little journalistic credibility it chooses to maintain." Jones is "certainly the kind of person who a sports network should assiduously, honestly cover -- as opposed to joining in bed" (N.Y. POST, 8/13).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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