Penn State Falls Just Two Spots In Latest CLC Rankings, But Future Could See Big Drops
Penn State has "fallen only two spots," from 10th to 12th, in CLC's annual royalty rankings for the '11-12 school year, according to Darren Rovell of ESPN.com. Despite the fallout from the Jerry Sandusky child sex abuse scandal, PSU "still generated more royalties last school year than any other Big Ten school except for Michigan." CLC does not provide sales numbers as the rankings "represent where the schools fall in terms of getting royalties from their trademarked items being sold at retail." State College-based apparel retailer Lions Pride Store Manager Steve Moyer said the store in December, following the news of the scandal and the firing of football coach Joe Paterno, was "down 25 percent over the previous year." But he said that in the "next two months business turned around." Moyer: "When JoePa passed away we were doing really well. It was our best January and February on record." He added that the store has sold "more Nittany Lions gear in the past couple weeks since the NCAA handed down its sanctions but realizes that the future is still a very big question mark." SportsOneSource analyst Matt Powell said that PSU sales at sporting goods stores in July "were down 50 percent from where they were during the same period last year" (ESPN.com, 8/7).