Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

Sources: Dodge Planning To Exit NASCAR At End Of '12 Season

Dodge is "expected to announce its withdrawal from NASCAR competition following the 2012 season," according to sources cited by Marty Smith of ESPN.com. The automaker is "expected to hold a Tuesday press conference to make the announcement." Dodge "was faced with a rebuilding phase beginning in 2013, after Penske Racing -- the lone NASCAR organization to field Dodges since 2009 -- chose to leave the manufacturer in favor of Ford Motor Company beginning next season." Penske has fielded Dodges since '03. Industry sources "question whether Dodge's parent company, Fiat, has any passion for NASCAR." Dodge previously pulled out of the sport in '77, returning in '01 (ESPN.com, 8/7). Dodge President Ralph Gilles in March said the automaker had "no plans to leave the sport" (THE DAILY). ESPN.com's David Newton on Sunday reported NASCAR Sprint Cup team Furniture Row Racing had been "prepared to switch from Chevrolet to Dodge in 2013 if the manufacturer chooses to go in that direction." Furniture Row GM Joe Garone on Sunday said that "there have been initial talks with Dodge about making a switch and adding a second team, potentially with 2004 Sprint Cup champion Kurt Busch." Garone: "If Dodge comes to us and says here's the right deal, we would do it. They're trying to figure out who they're going to do it with and how they're going to do it" (ESPN.com, 8/5).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/08/07/Marketing-and-Sponsorship/Dodge-NASCAR.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/08/07/Marketing-and-Sponsorship/Dodge-NASCAR.aspx

CLOSE