Each day during the Summer Games, THE DAILY offers our take on the business performances of some of the people, sponsors, broadcasters and other entities around London.
| MEDAL | MEDALIST |
| | GOLD: GABBY DOUGLAS -- At the start of the year, the energetic 16-year-old was a virtual unknown. She did not land her first sponsor, Procter & Gamble, until after she won the U.S. Olympic Trials earlier this summer. But after her Gold Medal triumph in the gymnastics all-around competition Thursday, Kellogg's quickly tabbed Douglas to be on boxes of Corn Flakes. Look for a lot more deals to come her way. To read about her agent, Sheryl Shade, click here. |
| | SILVER: AT&T'S QUICK TURNAROUND -- Within hours of Rebecca Soni setting a world record in the 200-meter breaststroke Thursday, AT&T not only used footage of the race in an advertising spot, but it had an actress writing Soni's winning time on a message board as the ad came to a close. That's an impressive turnaround by AT&T and its marketing team, and raises the bar on Olympic advertising. |
| | BRONZE: DOW -- The company not only has made it through the first week of the Games without activists and the Bhopal tragedy overshadowing its Olympic efforts -- thanks in large part to Dow's improved communications -- but it also has a clear eye on Olympic sales, saying it will generate $1B in Olympics-related business by '20. |
| | TIN: WHERE IS EVERYBODY? -- Predictions from the government and organizers that London would be a madhouse has caused many people to stay away, turning much of the city into a ghost town. That is nice for traffic but certainly not good for merchants, taxi drivers, hotels and anyone else who had high hopes for these Games. |
