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Marketing and Sponsorship

CBS' Super Bowl XLVII Ad Inventory 80% Sold At Estimated $3.8M Per 30-Second Spot

CBS President & CEO Les Moonves during the company’s Q2 earnings call Thursday said the broadcast net had already sold "80 percent of advertising" for Super Bowl XLVII, according to Anthony Crupi of ADWEEK. Moonves added the sales pace puts CBS "well ahead of where we were three years ago,” the last time CBS aired the Super Bowl. Crupi notes CBS two months ago had "wrapped up approximately half of its in-game deals." Moonves "did not speak to the sort of rates CBS was securing in advance of the big game," but media buyers have speculated the cost of a 30-second ad to be $3.8M. That would be a 9% increase from NBC’s going rate of $3.5M per spot in the "most recent installment of the NFL title game." The ad sales come despite the fact GM "remains on the sidelines" for next year's game. The auto manufacturer bought 180 seconds of ad time during Super Bowl XLVI (ADWEEK.com, 8/2).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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