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Volume 24 No. 112
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What's Trending From London: NBC's Tape-Delayed Coverage Creating A Stir

During the opening weekend of the London Games, NBC's tape-delayed coverage and the net's live streaming were hot topics on Twitter. While some criticized the coverage, many came to the net's defense. Time magazine’s James Poniewozik: “NBC time-delay coverage is like the airlines: its interest is in giving you the least satisfactory service you will still come back for.” NBC Olympics Exec Producer Jim Bell tweeted, “@poniewozik know a critic is a critic but how about acknowledging major advance of live stream sted of airline cracks?" CNN’s Jonathan Wald wrote, “And the medal for most Olympic whining goes to everyone complaining about what happens every four years, tape delay.” N.Y. Times’ Judy Battista: “Sure don't want to be accused of whining by any TV execs, but the streaming on @NBC Olympics is trouble-prone. Expect better.” ESPN’s Darren Rovell tweeted, “Tape Delay Critics Lose Again: NBC says it had its best 1st day overnight ratings for a non-US Olympics.” Broadcasting & Cable Editor-In-Chief Ben Grossman wrote, "Strange seeing TV biz insiders bitching about NBC tape delaying some #Olympics. If you know how the business works, you know they are right.” VMW Communications Owner Vince Wladika: “All U NBC haters -- keep tweeting. You're NBC's chauffeur driving them to make big deposits in the ratings bank.” 

Other Olympic tweets of interest:

USOC Chief Communications Officer Patrick Sandusky: “Was just thinking about Beijing and Athens Games and there were WAY WAY more empty seats (in all areas) than the first day of London Games.”

U.S. fencer Mariel Zagunis: “Big thanks to P&G for taking care of my mom when she flew in early to watch me carry the flag in the Opening Ceremony!”

Yard Barker’s Heather Zeller: “Great tennis fashions in this Williams/Radwnska match. Big fan of both dresses. #Olympics”

Bravo’s Andrew Catalon: “Because of yesterday's rain there are 55 Olympic tennis matches scheduled for today.”