Menu
Olympics

IOC Requests Pro-Obama Group Pull Spot With Olympic Footage

An ad from the pro-Obama super PAC Priorities USA “has been pulled off YouTube at the request of the International Olympic Committee on copyright violation grounds, and the group has voluntarily taken the ad offline and will not be running it on television,” according to Rachel Weiner of the WASHINGTON POST. The ad used footage of Republican Presidential candidate Mitt Romney from the ‘02 Salt Lake City Games’ Opening Ceremony “to suggest that the former Massachusetts governor loves sending jobs and money to other countries.” Romney was President & CEO of the organizing committee for the '02 Games. The USOC is “asking that Games footage not be used in any political ads.” The pro-Romney super PAC Restore Our Future “has been planning an ad campaign during the Games that might have also used footage from Olympic events” (WASHINGTONPOST.com, 7/26). YAHOO SPORTS’ Dan Wetzel noted Priorities USA had “planned to run the ad in four battleground states.” Showing footage from an Opening Ceremony, a narrator in the spot said, "Welcome to the Olympics. There's Mitt Romney, who ran the Salt Lake City Games, waving to … China -- home to a billion people. Thousands owe their jobs to Mitt Romney's companies. India, which also gained jobs thanks to Romney, an outsourcing pioneer. And Burma, where Romney had the uniforms made for the 2002 games” (SPORTS.YAHOO.com, 7/26). 

UPBEAT PLEA MAY BE IGNORED: AD AGE’s Elizabeth Wilner noted NBC Sports execs “urged presidential hopefuls to stay upbeat during the Summer Olympics, arguing that Americans don't want to see grainy footage and grim statistics bracketing medal ceremonies.” But the idea that an “air war that has been totally negative for weeks would suddenly break out in harp music is fantasy.” Wilner: “We may see some of the most memorable ads of 2012 during the games, but they won't all be positive” (ADAGE.com, 7/26).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/07/27/Olympics/Political-Ads.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/07/27/Olympics/Political-Ads.aspx

CLOSE