This year's list of the "25 sports-people who have the most power, influence and juice" in the state of Oregon features "more change than any of the lists before it," according to John Canzano of the Portland OREGONIAN. There are 11 newcomers to the '12 list (Portland OREGONIAN, 7/22). Below is the complete list as compiled by Canzano.
| RANK | PREV. | NAME | TITLE |
| 1 | 1 | Phil Knight | Nike Co-Founder, Top Univ. of Oregon Donor |
| 2 | 3 | Paul Allen | Trail Blazers Owner |
| 3 | 2 | Merritt Paulson | MLS Timbers Owner |
| 4 | 5 | Chip Kelly | Oregon football coach |
| 5 | NR | Neil Olshey | Trail Blazers GM |
| 6 | NR | Michael Glazier | Univ. of Oregon's lead attorney in NCAA investigation |
| 7 | 25 | LaMarcus Aldridge | Trail Blazers F |
| 8 | NR | Larry Scott | Pac-12 Commissioner |
| 9 | 7 | Rob Mullens | Oregon AD |
| 10 | NR | Ashton Eaton | U.S. Olympic Decathlete |
| 11 | 9 | Mike Riley | Oregon State football coach |
| 12 | 8 | Bob De Carolis | Oregon State AD |
| 13 | 16 | Bert Kolde | Trail Blazers Head of BOD |
| 14 | 14 | Dana Altman | Oregon men's basketball coach |
| 15 | 17 | Craig Robinson | Oregon State men's basketball coach |
| 16 | 18 | Pat Casey | Oregon State baseball coach |
| 17 | NR | De'Anthony Thomas | Oregon RB |
| 18 | NR | Jefferson Smith/
Charlie Hales | Portland Mayoral candidates |
| 19 | NR | George Horton | Oregon baseball coach |
| 20 | NR | Kara Goucher | U.S. Olympic distance runner |
| 21 | 11 | Mike Golub | Timbers COO |
| 22 | NR | Mark Helfrich | Oregon offensive coordinator |
| 23 | 23 | Vin Lananna | Oregon Dir of Track & Field |
| 24 | 19 | Sarah Mensah | Trail Blazers Senior VP |
| 25 | NR | David Johnson | Area fishing expert |
