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Marketing and Sponsorship

Marketplace Roundup

The BOSTON HERALD reported Patriots WR Wes Welker, who “underwent a hair restoration procedure last month at Leonard Hair Transplant Associates, will appear later this year in television, radio and print ads with Dr. Robert Leonard to talk about his experience and to raise awareness about hair loss." Welker also recently appeared in ads for Depends brand adult diapers (BOSTON HERALD, 7/23).

NOTHING BUT NETS
: ESPN N.Y.’s Mike Mazzeo noted the Nets yesterday in Brooklyn "unveiled a 'Hello Brooklyn' marketing campaign" featuring G Deron Williams, G Joe Johnson, C Brook Lopez and F Gerald Wallace. The Nets in a release said that the campaign features advertisements of the stars, along with a personalized message that "enables fans to learn more about their hometown team.” Billboards will also be put up “on the Brooklyn-Queens Expressway; by the Manhattan Bridge; Atlantic Avenue and Eastern Parkway; Kings Highway and Utica Avenue; 86th Street and 4th Avenue; and Surf Avenue.” This is the “second phase of a three-part campaign" before the team opens the '12-13 season at Barclays Center in Brooklyn. Nets Exec VP & CMO Fred Mangione said, “This one now is the launch, just, as I like to say, 'Putting the face to the name.’” He added, “Our goal is to own Brooklyn” (ESPNNY.com, 7/23).

STX IN THE MIX
: In Baltimore, Lorraine Mirabella notes equipment maker STX has “formed a one-year partnership with USA Field Hockey.” The company signed former U.S. Olympic field hockey team player Carrie Lingo "as a product and brand advisor.” STX said that Lingo will be “featured in a new field hockey marketing campaign for STX” (Baltimore SUN, 7/24).

PATCH ADAMS: ABC’s Jimmy Kimmel last night discussed sponsor patches on NBA jerseys and said, "The NBA Board of Governors has approved the use of advertising on player uniforms. They’re going to put small patches on the jerseys. It will be just like NASCAR, but with black people. ... Some basketball purists are unhappy about this. Major League Soccer has ads on their jerseys and nobody seems to care about Major League Soccer, right? ... The NBA estimates they could make $100M dollars on ad revenue per year and the changes will be subtle. The Celtics will still be the Celtics. They’ll just be the Boston Market Celtics. In Denver, they’ll be the Chicken McNuggets. In Dallas, the team will be the ‘Dallas Maverick,’ starring Jodie Foster and Mel Gibson” (“Jimmy Kimmel Live,” ABC, 7/23).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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