MLBAM Reaches 5 Million Downloads For Latest Version Of At Bat Mobile App
MLBAM said it has reached 5 million downloads of this year's version of its At Bat mobile application, extending a company record. MLBAM generated 3.9 million downloads of the '11 version of the app during all of last year, and 2.1 million downloads for the '10 version. MLBAM reached the current mark less than five months after the app's Feb. 29 release. The league's digital arm also said it has served more than 21 million live video streams through the mobile app so far this season on the iOS and Android platforms, up 24% from last year's full-season total of 17 million live video streams. The sharply heightened numbers are due in part to a new universal platform sales structure in which subscribers of MLBAM's MLB.TV out-of-market game package received the At Bat app for free, and a single purchase of the app covering both smartphones and tablets.