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Marketing and Sponsorship

Lotus Likely To Leave Izod IndyCar Series After '12 With Four Years Remaining On Contract

Engine manufacturer Lotus "is planning to depart" the Izod IndyCar Series "with four years left on its five-year commitment, and once those talks are concluded, Chevy and Honda would be the primary engine suppliers for at least the 2013 season," according to Marshall Pruett of SPEEDTV.com. Breaking the contract, which runs through '16, is "expected to carry a significant financial penalty." The timeline for Lotus' official withdraw "is expected to come after its IndyCar affairs are fully resolved." Pruett wrote, "For many, news of the beleaguered manufacturer looking for the exit door won't come as a surprise." Among IndyCar's three engine manufacturers, Lotus "was the last to join the series and has suffered what can only be described as a woefully unsuccessful foray into the American open-wheel scene since its on-track debut in January." After "losing Team Barracuda-BHA to Honda and both Dragon Racing and Dreyer & Reinbold Racing to Chevy, Lotus' presence in the series has been reduced since May to a single-car effort from HVM Racing for the talented Swiss driver Simona de Silvestro" (SPEEDTV.com, 7/22).

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

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SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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