Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

Let The Ambush Marketing Games Begin: LOCOG Marketing Restrictions Called "Chilling"

Civil liberties campaigners “have urged police not to crack down hard on small traders suspected of breaching strict rules on the use of Olympic logos and words,” according to Rosa Silverman of the London TELEGRAPH. The restrictions mean that “only official sponsors are allowed to display images of the Olympic rings,” or use the phrases “London 2012” and “Olympics.” But critics have “branded the London Olympic Games and Paralympic Games Act 2006 that brought in the ban as ‘chilling.’” Former U.K. Labor Sports Minister Richard Caborn, who “took the legislation through Parliament, defended the Act as both necessary and successful, and pointed out that no-one had yet been prosecuted over it” (London TELEGRAPH, 7/17). The AP’s Jill Lawless writes, "The guardians of the games are vigilant about protecting the integrity -- and the commercial clout -- of the Olympic brand.” But they “can't stop the irreverent spirit of artists and craftspeople, who have responded to the games with a cheeky mix of celebration, skepticism and satire.” T-shirts for sale in London street markets show “a masked and hooded youth sneaking off with one of the five Olympic rings.” Another T-shirt “depicts The Beatles crossing a London street in the famous photo from the cover of ‘Abbey Road,’ the Olympic rings tucked under their arms” (AP, 7/17).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/07/17/Marketing-and-Sponsorship/Oly-Mkting.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/07/17/Marketing-and-Sponsorship/Oly-Mkting.aspx

CLOSE