The Packers are “planning a major renovation of the 10-year-old Lambeau Field Atrium,” and although they have suggested various plans for Atrium renovation in the past several years, the projects “currently under consideration are much more ambitious,” according Richard Ryman of the GREEN BAY PRESS-GAZETTE. The proposed renovations “might include: Moving the Green Bay Packers Hall of Fame to the second floor.” That would mean “more visibility for the hall, which currently is in the Atrium basement.” The HOF had “156,000 visitors last year, up from a previous record in the 90,000s.” The team also is considering “relocating Curly’s Pub restaurant to the first floor near the Pro Shop” and making “improvements to the Pro Shop.” Ryman notes the team is making $143M in “additions to Lambeau Field, including adding 6,700 seats, new video boards and new entrances.” That construction is “being paid for with $64 million raised from a stock sale last winter.” One goal of reconfiguring the Atrium “would be to increase local income, which is not part of league-wide revenue sharing.” Once the team decides on a renovation plan, it “will need the approval of the stadium district, which is the landlord” (GREEN BAY PRESS-GAZETTE, 7/16).
