Tennis player Roger Federer and longtime agent Tony Godsick are "in the process of forming their own sports agency," according to sources cited by Daniel Kaplan of SPORTSBUSINESS JOURNAL. Godsick represented Federer "for more than six years at IMG before Godsick and Federer in May parted ways with the company after their contracts ended." Sources said that Godsick's credential at Wimbledon "lists him as being with RF Management." It is "unclear precisely what role Federer will play in the new firm, though it is not unprecedented for an active, star athlete to take a management and equity role in an agency." Federer earns $40-50M annually, "most of that in off-court endorsement deals." The fees for those contracts "still flow to IMG, so revenue for the new group would come initially from any new deals and exhibitions for Federer." Sources said that Godsick has "sought investment money and is believed to have brought on board partners." PR Partners Owner Colin Smeeton said that that activity "would suggest that Godsick's vision must be greater than just representing a few tennis players." Smeeton said that if Federer succeeds, it could be "a template for how stars can stay active in the game once their careers are over" (SPORTSBUSINESS JOURNAL, 7/2 issue).
Labor and Agents
Lagardere Unlimited has expanded its athlete representation practice to hockey, announcing over the weekend that MLB player agent Terry Bross has been certified by the NHLPA and is now representing Coyotes RW Shane Doan, who became a free agent yesterday. Doan was previously represented by J.P. Barry of CAA Sports. Bross works at the former Gaylord Sports, which is based in Scottsdale, Ariz. and was acquired by Lagardere earlier this year. Lagardere represents hundreds of athletes in multiple sports, but Doan is the firm’s first hockey player client (Liz Mullen, SportsBusiness Journal).
DOAN TO WAIT ON DECISION: In Phoenix, Sarah McLellan reports Doan will not sign with a team until July 9 at the earliest because he thinks he will have "more insight into whether" prospective Coyotes Owner Greg Jamison "will purchase the team and keep it in Arizona." July 9 is when the city of Glendale "says signatures are due for the possible referendum on Jamison's lease agreement." Bross has been "contacted by eight teams interested in Doan, but Doan isn't entertaining offers until he has more information regarding the Coyotes." Bross: "He's really not testing the waters. He has no desire to leave the Coyotes" (ARIZONA REPUBLIC, 7/2). Doan has spent his entire 16-year career with the Coyotes franchise (THE DAILY).