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Marketing and Sponsorship

Sponsors Stand By Lance Armstrong Despite New Anti-Doping Agency Charges

None of cyclist Lance Armstrong's "top sponsors -- including Nike, Oakley, 24-Hour Fitness and Trek -- have bailed, nor are they flashing early warning signs that they might," amid doping allegations from the U.S. Anti-Doping Agency,  according to Bruce Horovitz of USA TODAY. Nike said in a statement, "Our relationship with Lance remains as strong as ever." Oakley said in a statement, "As always we believe in Lance." Sports Business Group President David Carter said that marketers "recognize that many consumers decided a long time ago that they 'believe in Lance.'" Univ. of Oregon Warsaw Sports Marketing Center Managing Dir Paul Swangard said, "Lance has proven that his marketability is Teflon-coated. Most of his fans will look at this news with a degree of indifference, and sponsor shouldn't be too worried" (USA TODAY, 6/15). In Milwaukee, Don Walker noted Wisconsin-based Trek Bicycle Corp. "is supporting" Armstrong. Trek spokesperson Bill Mashek "confirmed that Armstrong has a sponsorship agreement with the company." Mashek said, "He has been a great partner for Trek." He added that the company "had no comment on the new allegations" (JSONLINE.com, 6/14).

SEE YOU IN COURT: Armstrong earlier this spring said that "he would not fight any more doping charges that cropped up against him because he was tired of it." But in N.Y., Juliet Macur writes it now "appears that he has changed his mind." One of Armstrong's lawyers, Robert Luskin, "sent a letter to the antidoping agency late Wednesday, aggressively questioning its evidence that Armstrong violated antidoping rules" (N.Y. TIMES, 6/15).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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