Menu
Colleges

Florida's Athletic Budget Stays Over $96M, But Sees Lag In Football Ticket Sales

The Univ. of Florida Athletic Association yesterday "passed a budget of about $97.6 million" for the '12-13 school year -- "slightly above last year's proposed budget," according to David Jones of FLORIDA TODAY. But a sign of concern "is a decline of season ticket sales in football." Despite "selling over 1,200 season tickets in recent weeks the school is about 250 below last year's total at the same time but still over the 50,000 mark." UF is "concerned enough, however, to start the campaign that included TV ads and emails to area businesses plus city and county organizations to allow 'some people who didn't realize tickets were available.'" The budget for the new school year "projects more than $1 million in lost revenue from luxury seat sales for football." But a $3 per ticket "increase in ticket prices for the upcoming season more than covers the losses." The athletic department is "giving back $6 million to the school for the third straight year." UF will receive "a projected $33.8 million from Gator Boosters Inc., in the coming year but also get about $16.5 million from the [Southeastern Conference] through bowls, television and championships." An additional "$22 million-plus is expected from football ticket sales tied to required donations" (FLORIDA TODAY, 6/13).

GATOR-AID: In Gainesville, Nathan Crabbe notes UF's recent marketing campaign "is meant to fight the misconception that there is a season ticket waiting list." UF Athletic Association officials said that they are "working against the trend of fans staying home in a tough economy to watch high-definition broadcasts, something happening in all of sports." UF's 137-game home sellout streak "was snapped last season as three home games weren't sellouts." Association officials "dismissed the connection to the team's struggles on the field, instead attributing it to opposing teams returning a larger than usual number of unsold tickets" (GAINESVILLE SUN, 6/13).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/06/13/Colleges/U-Of-Florida.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/06/13/Colleges/U-Of-Florida.aspx

CLOSE