Menu
Events and Attractions

Belmont Stakes Draws Strong Crowd Despite Scratch Of I'll Have Another

A total of 85,811 fans trekked to Belmont Park for the third leg of the Triple Crown, “the sixth largest crowd ever to attend a day at the races there,” according to Steve Myrick of the THOROUGHBRED TIMES. That figure marked the "largest crowd ever to attend the Belmont Stakes when, as it turned out, there was no Triple Crown on the line.” NYRA said that it “expected more than 100,000 fans," but that was before the unexpected withdrawal of I'll Have Another. Track officials reported $13.8M in wagers on-track, "second only" to the $14.5M bet in '04, when 120,139 attended the event to see Smarty Jones fall short of the Triple Crown. NYRA said total handle from all sources for the 13-race card was $96.5M, the "third largest handle" for the event and up 18.8% compared to last year (THOROUGHBREDTIMES.com, 6/9). Attendance was up  53.8% compared to last year, while on-track betting was up 36.4% (DRF.com, 6/9). In N.Y., Richard Sandomir wrote since ‘01, a Belmont Stakes with the Triple Crown on the line “was a significant lure; those races averaged 104,970 fans.” But without the Triple Crown possibility, “attendance has averaged 56,857” (N.Y. TIMES, 6/9). In Newark, Jerry Izenberg writes many expected the event to be the "most disappointing Saturday afternoon” in horse racing’s history. Izenberg also notes that this year's three Triple Crown races attracted a "combined total of 372,818 on site spectators." Those numbers are from a sport “that too often is its own worst enemy” (Newark STAR-LEDGER, 6/11).

STAR ATTRACTION: In L.A., Bill Dwyre wrote they “paraded poor I'll Have Another out for a ceremony in the winner's circle” before the race on Saturday. The original plan, after the announcement of his withdrawal, “was to have him lead the parade to the post for the Belmont, but that sounded silly and smelled of a panic ticket-sales pitch.” Instead, they “saddled up I'll Have Another one more time, walked him to the winner's circle, had jockey Mario Gutierrez climb aboard one more time -- this time in white shirt and tie -- and had [Trainer Doug] O'Neill ceremoniously unsaddle him a last time.” Dwyre: “At best, it was just one more photo op. At worst, it was unneeded schmaltz. Who knows? It might have helped keep a crowd expected to be around 120,000 before the I'll Have Another scratch to a nice 85,811” (L.A. TIMES, 6/10). In N.Y., Joe Drape wrote there was a “polite but reserved reception” for I’ll Have Another “when a made-for-television send-off was staged for him” (N.Y. TIMES, 6/10). Also in N.Y., Mike Lupica wrote, “Some race at the Belmont on this day, a horse and a rider who were both something to see. Just not the race they had come to see, not the horse they had come to see” (N.Y. DAILY NEWS, 6/10). YAHOO SPORTS’ Pat Forde wrote under the header, “I’ll Have Another’s Absence Diminishes Exciting Finish To Belmont Stakes” (SPORTS.YAHOO.com, 6/9).

A SPORT IN NEED
: The WALL STREET JOURNAL’s Pia Catton wrote the scratch of I’ll Have Another came “at an awkward time for thoroughbred racing, which has been limping on a number of fronts” (WSJ.com, 6/8). Denver Post columnist Woody Paige said the scratch was a “gigantic blow” to horse racing. L.A. Times columnist Bill Plaschke called it a "debacle for horse racing." Plaschke: "It desperately needs the average fan. ... It’s the only time of the year that they’ll watch horse racing -- if it’s the Belmont and if there’s a chance for the Triple Crown -- and now they’ve lost all that." Columnist Kevin Blackistone noted the Triple Crown winner possibility "would not be a panacea to all that ails horse racing.” Blackistone: “Horse racing’s got a whole host of problems. However, this is the one time or maybe two times out of the year where people really tune in to watch horse racing" ("Around The Horn," ESPN, 6/8). San Jose Mercury News columnist Mark Purdy said, “If you need a Triple Crown potential to bring interest to horse racing then horse racing isn’t much” ("Chronicle Live,” Comcast SportsNet Bay Area, 6/8). In Chicago, Rick Telander wrote under the header, “Aborted Triple Crown Bid Latest Nail In Coffin For Horse Racing.” Telander wrote, “Horse racing, sleazy and half-dead as it is, trots back into the shed for another year” (CHICAGO SUN-TIMES, 6/9). ESPN.com’s Bill Finley wrote horse racing “never seems to get it right.” But at some point, “everyone and everything needs a break” (ESPN.com, 6/8).

HORSE RACING IS FINE
: The N.Y. TIMES’ Melissa Hoppert asked NBC horse racing analyst Donna Barton Brothers why the Triple Crown was important to horse racing. Barton Brothers said, "I can remember people would say, racing needs this or this is going to be the nail in the coffin. ... Our last Derby broadcast had the highest numbers that it had ever seen and the biggest crowd it had ever seen.” She added, “I think horse racing is fine and will always be fine” (N.Y. TIMES, 6/10). The Chicago Tribune's Bob Foltman said a Triple Crown winner "would have been nice, but it doesn't sound a death nail for horse racing and I don’t think it wouldn't have been a savior for horse racing.” Arlington Park Senior Dir of Marketing & Communications Howard Sudberry said, “The industry doesn't need saving. Horse racing will always be there. ... It just brings more attention to the sport and it gets people that don’t follow it on an everyday basis to look at it and realize there’s a lot of excitement to horse racing, and then they come back” (“Chicago Tribune Live,” Comcast SportsNet Chicago, 6/8).

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/06/11/Events-and-Attractions/Belmont-event.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/06/11/Events-and-Attractions/Belmont-event.aspx

CLOSE