IMG College Stadium Seating Division Adds OU, Two NASCAR Tracks
The stadium seating division of IMG College has added new clients -- the Univ. of Oklahoma and two NASCAR speedways -- that grow and expand the division's business. IMG College now has stadium seating deals with 120 schools that call for the company to sell rented seat backs to ticket holders. At OU, IMG College is extending its offering from single-day rentals to season-long lease commitments that are expected to increase the number of seat backs in Oklahoma Memorial Stadium. The new NASCAR business at Michigan Int'l Speedway and Richmond Int'l Raceway will be for each track's upcoming NASCAR race weekends. Each track has two NASCAR dates.