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Marketplace Roundup

Delta Air Lines and the NHL Rangers are hosting a flight from N.Y.’s LaGuardia Airport to New Jersey’s Newark Airport to transport more than 80 fans to Game Three of the Eastern Conference Finals on Saturday afternoon at Prudential Center. On Thursday, fans that already had tickets to the game had the opportunity to register to win seats on the flight. They will also receive Rangers merchandise, ground transportation to the arena and a chance to win a road trip for two to a Rangers game next season. Former Rangers RW Rod Gilbert and C Ron Duguay will be on the flight, as well as Delta customers and children and families connected to the Garden of Dreams Foundation, an MSG charity (Christopher Botta, SportsBusiness Journal).

WRONG CITY: In London, Jessica Winch reported EPL club Manchester United are “promoting their new ‘Made of Manchester’ kit by stressing the city's industrial heritage" -- but mistakenly used a picture of the city Oldham. Nike promoted “the new Gingham Collection on United's Facebook page, posting a series of pictures celebrating the city's industrial success when Manchester United was formed in 1878.” A Nike spokesperson said, "We mistakenly included a photograph featuring mills in Oldham rather than Manchester on a Facebook post to promote the new Manchester United home kit” (TELEGRAPH.co.uk, 5/17).

POWERFUL NICHE: BLOOMBERG NEWS’ Trista Kelley reported London-based health drink company Provexis is “vying for a sliver" of the $42B sports-drink market and will be "counting on a lift from unsolicited athlete endorsements on the eve of the Summer Olympics.” U.K. cyclist Rebecca Romero “signed on to promote Science in Sport gels in March, after years of endorsing the gels by using them on her own.” Tennis player Andy Murray “also regularly uses” the company's Windsor gels. Provexis CEO Stephen Moon said, “I don’t think the big brands can do elite sports like we can. They don’t have the credibility. You can’t unravel our standing with elite athletes just by spending the cash. We have a small but powerful niche brand” (BLOOMBERG NEWS, 5/16).

GOING GLOBAL: The FINANCIAL TIMES’ Neil Hume noted Australian sportswear company 2XU “aims to be a global brand.” 2XU co-Founder Aidan Clarke “can reel off a long list of NBA and American football teams that have bought 2XU branded garments for players to wear under their uniforms,” including the Clippers, Knicks, Thunder, NFL Jets and Giants. Such deals, along with alliances with Swimming Australia and the PGA of Australia, have helped 2XU "carve a profitable niche in sportswear” (FT.com, 5/15).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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